An expert in the Global social media landscape and global e-commerce content strategy, Knox Balbastro is recognized for her unwavering passion for marketing innovation and a commitment to excellence. She has etched an impressive career path marked by transformative experiences working with a mix of global clients at multinational agencies such as BBDO-Guerrero, TBWA-SMP, and MullenLowe Singapore.
Knox brought her unique flair to the realm of entertainment and storytelling as a social media creative lead for the Disney account at Digitas. She created campaigns for Disney, Marvel and Star Wars– creating magical experiences that captivated fans. Her knack for blending creativity with strategic vision played a crucial role in enhancing Disney’s brand presence across various social media platforms.
She also took on a role as a staff content strategist at Alibaba. Knox played a pivotal role in navigating the intricate landscape of one of the world’s foremost e-commerce and technology conglomerates. Her tenure involved creating brand stories and spearheading content for sales like 11.11 and Black Friday. Knox’s insights and creative prowess was instrumental in driving sales and shaping strategies that resonated with diverse audiences.
An advocate for female leadership in tech and creativity, she lends her time to mentor and support women through Cannes Lion and Spikes See It Be It programmes and SheSays Singapore. She has been recognized as the Drum’s Future 50 and has judged for Tambuli, Araw and Gerety Awards.